AUTOMATED ADDED VALUE BASED ON AD SUCCESS INSTEAD OF AD SPEND
Reinventing Added Value
IPC Pricing system rewards bonus impressions in real-time based on engagement, not ad spend.
Traditional bonus media discounts based on a promised ad spend is arbitrary, disconnected to ad performance, and a manual media solution from the 1980s.
Google’s Quality Score system, dynamically rewards rate discounts to better performing advertisers, counter-intuitively ensuring they deliver better ad performance yield.
We simplified Google’s secret to ad performance yield and automate it into the perfect parking spot for premium display campaigns – Added Value.
The IPC Pricing system rewards bonus impressions in real-time based on engagement, not ad spend.
As a result, quality display advertisers are rewarded more exposure, publishers improve ad performance yield growing renewals, and consumers see quality relevant and trusted advertisers more often.
Publisher
IPC ensures inventory used to “add value” for your advertisers generates more bonus ad engagements.
Agency
IPC creates greater savings for any premium site display ad buys made direct and recaptures added value for programmatic buys.
Advertiser
Quality trusted brands are rewarded greater discounts and a higher share of voice on premium sites.
Our patented optimization software automates the allocation of bonus impressions in real-time based on engagement and everyone wins.
Publisher
Publisher
Agency
Advertiser
The Eureka Moment
Revolutionize a common ad discounting practice by realigning incentives so Advertisers and Publishers simultaneously benefit and Consumers see better ads.
Publishers proactively turn on IPC for advertisers or Buyers can require site partners active the system for their campaigns
Activation via API’s into Google Ad Manager (GAM) takes less than one minute and there is no site tagging or data collection
Can be implemented for desktop and mobile display campaigns for direct and programmatic ad buys with premium sites
Impressions | Per | Connection®
Publisher sets IPC reward per connection and activates tech
Activation via API’s into Google Ad Manager (GAM) takes less than one minute and there is no site tagging or data collection
Can be implemented for desktop and mobile display campaigns for direct and programmatic ad buys with premium sites
Revolutionize and automate a common practice between buyers and sellers of premium display ads so Advertisers and Publishers mutually benefit and consumers see better ads. IPC creates an advertising win-win-win.
Activation via API’s into Google Ad Manager (GAM) takes less than one minute and there is no site tagging or data collection
IPC automates the tethering of audience engagement to bonus earned so ad performance yield improves, premium sites earn more ad dollars, and consumers see higher quality advertisers more and low quality ads less.
This Happens More
This Happens Less
Our software is intuitive and automates the process of serving the bonus impressions.
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